Ethical Public Relations

Very often, PR professionals, are labelled as a not-so-serious lot who are controlled by the wishes of their employers or clients, things which are not in great taste. Yes, we are hired by organizations for a certain purpose, to be their mouthpiece to the media and for external public.

The PR profession becomes a soft target because many PR practitioners are mere implementers or messengers. Many have worked for a company or organization. It is common sense that while representing a company, organization or industry, PR professionals must act professionally and do nothing to dishonor or displease those whom they represent. From loyalty perspective, this is also being ethical. It becomes important to share that ethical decisions are needed almost every day in PR work. Everyday there are things that put PR professionals in a spot.

PR professionals are always in an ethical dilemma of sorts. There are ethics related to rules and duties, to right or wrong, about actions. PR professionals must do what is right, regardless of the consequences. The most commonly used ideology in public relations is advocacy of the employer or client’s position above all other interests and very rightly so.

This course highlights the basic concepts of ethics in public relations, codes of ethics in different public relations organizations and key points of responsible advocacy theory. The central purpose of this course is to provide an overview of ethics in public relations.  This course would take approximately 2 days.

Upon successful completion of this course, you will be able to:

• Understand what  Ethics means;
• Explain Public speaking
• Understand approaches to ethical analyses.
• Understand practical guidelines for dealing with ethics and
• And Many more

Course Curriculum

SECTION 1: INTRODUCTION TO PUBLIC RELATIONS

1
Introduction to Public Relation
Self-Paced
2
Need for Public Relations
Self-Paced
3
The Components and Tools of Public Relations
Self-Paced
4
Possibilities That Would Call for Public Relations
Self-Paced
5
Activities of Public Relations
Self-Paced
6
Quiz
10 questions

SECTION 2: ETHICS AND PUBLIC RELATIONS

1
Introduction to Ethics
Self-Paced
2
Ethics in business
Self-Paced
3
Public relations ethics
Self-Paced
4
The Planning Phase
Self-Paced
5
Code of Ethics in Public Relations Organizations
Self-Paced
6
International Association of Business Communicators (IABC)
Self-Paced
7
Dialogical Ethics Versus Advocacy Ethics
Self-Paced
8
Practical Recommendations And Guidelines For Practitioners
Self-Paced
9
Wrapping up
Self-Paced
10
Quiz
10 questions