Special course

Level 3 Diploma in Search Engine Marketing

Having a website has become one of the most important ways to successfully present your company and to reach customers ... Show more

Instructor

Coursepedia

3,805 Students enrolled

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Description
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Having a website has become one of the most important ways to successfully present your company and to reach customers who are most likely to use the internet to find information about a certain product and ultimately buy it. Nonetheless, creating a website is the easier part, as your website must appear at the top of search results in order for users to be able to find you (not including the searches when a user types the name of your company, when you are most likely to appear first).

When users look up a word or phrase using the search engines, they get a displayed list of search results. They go through this list and try to find the result they need, the result that is actually related to the word or phrase that has been used in the search query. However, based on the researches, more than half of users will only scan through the first couple of results, and they are most likely to click on the first one. This is the reason why being positioned at the top of the search result page is an important goal if you want to reach the users.

The discipline that explores different strategies in order to help you get better positioning in the search engines, and thus promote your business online, is called search engine marketing.

At the end of this course you will;

Understand how search engine marketing works
Be introduced to Google Adwords and how to operate an account
Learn how to use keywords
Learn how bidding and budget works
Learn how to create campaign and Ads
Understand the process of Campaign Optimization and tracking
Understand how to advertising with other neworks
Have a basic knowledge in Search engine marketing strategy
Know how to setup and analyse Search Engine Marketing for efficiency
And many more.

Course Curriculum

SECTION 1: INTRODUCTION TO SEARCH ENGINE MARKETING

1
Definition of SEM
Self-Paced
2
The SEM Terminology
Self-Paced
3
SEO vs. PPC
Self-Paced
4
Changes on the Internet
Self-Paced

SECTION 2: SEARCH ENGINES AND MARKETING

1
Search Engines and Marketing
Self-Paced
2
About Search Engines
Self-Paced
3
Search Engine Market Share
Self-Paced
4
Search Engine Advertising
Self-Paced

SECTION 3: GOOGLE ADWORDS

1
Google AdWords
Self-Paced
2
Google Search, Google Partners and Google Display Network
Self-Paced
3
Specialized Campaign Types
Self-Paced

SECTION 4: GOOGLE ADWORDS ACCOUNT

1
Google AdWords Account
Self-Paced
2
Google AdWords Account Settings
Self-Paced
3
Billing Settings
Self-Paced
4
Other Options
Self-Paced
5
Account Limitations
Self-Paced

SECTION 5: GOOGLE ADWORDS ACCOUNT STRUCTURE

1
Google AdWords Account Structure
Self-Paced
2
Account
Self-Paced
3
Campaign
Self-Paced
4
Ad Group
Self-Paced

SECTION 6: KEYWORDS

1
How Keywords Work?
Self-Paced
2
Keyword Matching Types
Self-Paced
3
Keyword Research
Self-Paced
4
Negative Keywords
Self-Paced
5
Keywords Recommendations
Self-Paced

SECTION 7: BIDDING AND BUDGET

1
Bidding
Self-Paced
2
How Bidding Works?
Self-Paced
3
Setting Up a Bid
Self-Paced
4
Budget
Self-Paced
5
Setting Up a Budget
Self-Paced

SECTION 8: QUALITY SCORE

1
Quality Score
Self-Paced
2
What is Quality Score?
Self-Paced
3
Why is Quality Score Important?
Self-Paced
4
Factors Influencing Quality Score
Self-Paced
5
How to Improve Quality Score?
Self-Paced

SECTION 9: CREATING CAMPAIGNS AND ADS

1
Creating a Campaign
Self-Paced
2
Creating an Ad Group
Self-Paced
3
Creating an Ad
Self-Paced

SECTION 10: OPTIMIZATION OF THE CAMPAIGN

1
Optimization of the Campaign
Self-Paced
2
Other AdWords Tools
Self-Paced
3
Campaign Structure
Self-Paced

SECTION 11: CAMPAIGN TRACKING

1
Conversions
Self-Paced
2
Linking Google Analytics to Google AdWords Account
Self-Paced
3
A/B Testing
Self-Paced

SECTION 13: SEO

1
SEO
Self-Paced
2
Search Engines
Self-Paced
3
How SEO Works?
Self-Paced
4
On-Page SEO
Self-Paced
5
Off-Page SEO
Self-Paced
6
Link Building
Self-Paced
7
How to Improve SEO?
Self-Paced

SECTION 14: SEM AND OTHER TYPES OF MARKETING

1
SEM and Other Types of Marketing
Self-Paced
2
Search Engine Marketing and Social Media Marketing
Self-Paced
3
Search Engine Marketing and Email Marketing
Self-Paced

SECTION 15: SETTING UP SEM STRATEGY

1
Setting Up SEM Strategy
Self-Paced
2
Establish a Plan
Self-Paced
3
Highlight the Goals
Self-Paced
4
Determine the Available and Necessary Resources
Self-Paced
5
Analyze the Market and Competitors
Self-Paced
6
Choose the Media
Self-Paced
7
Choose the Tools
Self-Paced

SECTION 16: ANALYZING THE EFFICIENCY OF THE SEM

1
Analyze the Visits
Self-Paced
2
Analyze the Click through Rate
Self-Paced
3
Analyze the Number of Conversions
Self-Paced
4
Analyze the ROI
Self-Paced
5
Wrapping Up
Self-Paced

SECTION 16: QUIZ

1
Quiz
50 questions

5.0